Choosing paint as a beginner can feel overwhelming — there are so many brands, and the prices vary a lot. But you don’t have to know every brand in the world — just a few good ones that consistently perform well and make beginner projects more enjoyable.
Below is a breakdown of three big players you’ll see at most stores, plus how they compare for price, performance, and beginner friendliness.
Behr — Budget-Friendly & Widely Available
Behr is one of the most common brands you’ll find in big box stores like Home Depot. It’s known for being reliable and easier on the wallet, which is great for beginners on a budget.
Pros
- More affordable than many premium brands (often under $30–$60 per gallon).
- Good coverage in popular lines like Marquee and Premium Plus.
- Sold everywhere paint is sold — very easy to find.
Cons
- Usually needs more coats than higher-end paints to fully hide darker colors.
- Some lines can be less durable long-term in high-traffic areas.
Best for: small rooms, rental touch-ups, and beginner projects where cost matters most.
Sherwin-Williams — Trusted and Durable
Sherwin-Williams has a long track record and lots of paint lines to choose from. Many professionals use it because it offers durable, easy-to-apply finishes.
Pros
- Excellent performance and durability — holds up well to scrubbing and wear.
- Lots of color options and quality lines like Emerald, Duration, and SuperPaint.
Cons
- More expensive than budget brands — often around $55–$80+ per gallon.
- Can be harder to find outside of Sherwin-Williams stores.
Best for: high-traffic areas, long-lasting results, and projects where durability matters.
Benjamin Moore — Premium Quality and Smooth Finish
Benjamin Moore paints are often praised for coverage, smooth application, and rich color choices.
Pros
- Excellent coverage and rich, consistent color.
- Many lines are easy to apply — great for beginners wanting professional-looking results.
- Good durability over time.
Cons
- One of the more expensive options — many premium lines can run $60–$90+ per gallon.
- Not as easy to return once opened compared with some big box store paints.
Best for: important rooms like living rooms and kitchens, designers, and projects where finish and color matter most.
Quick Price & Performance Comparison
Here’s a snapshot to help you compare:
| Brand | Estimated Price Range | Coverage & Performance | Best For |
|---|---|---|---|
| Behr | 💲💲 (budget) | Good coverage but may need more coats | DIY, budget projects |
| Sherwin-Williams | 💲💲💲 (mid to premium) | Durable, versatile | Long-lasting walls |
| Benjamin Moore | 💲💲💲💲 (premium) | Exceptional finish & color | Designer-level look |
(Prices vary by line, retailer, and location but generally follow this trend.)
A Few Other Options Worth Mentioning
There are other brands out there like Valspar and PPG that can also be good choices, especially if you find them on sale or at a store nearby. These brands often balance price and performance well for DIY projects.
So… What Should Beginners Choose?
Here’s a simple rule of thumb:
- On a tight budget: Start with Behr
- Want solid everyday performance: Go with Sherwin-Williams
- Want pro results and rich color: Choose Benjamin Moore
All of these options have paints and finishes that can work well for beginners, as long as you pair them with good prep and application.
Final Thoughts
You don’t need to pick the perfect brand — just one that fits your project, budget, and how long you want the paint to last. As you gain experience, you’ll start to notice differences in coverage, finish, and durability — and you’ll have a better feel for which brand feels right for you.
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